In this ad,
a very beautiful, stylish and sexy Madonna is washing the dishes and talking to
someone. It is not clear exactly what
product she is promoting (I’m assuming it’s the dress), but it is
intriguing. In my opinion the ad could
be successful simply because Madonna, the music icon is in it!
She appears
to be way overdressed for doing all of these dishes. The ad seems to portray the idea of sexy no
matter where you are, even doing housework!
It’s as if what ever they are selling will make you glamorous.
If Dolce
and Gabbana was not plastered across the bottom of this ad, I would not have a
clue who was selling what!
If I was
leafing through a magazine I might stop and read the ad. I find Madonna intriguing and for goodness
sake, she looks amazing!
As far as
D&G’s reputation as a creator of controversial or sexist ads, I’m not sure
that is what I’m getting from this specific ad.
To me it speaks more to the fact that we all sleep, cook, eat, go to the
bathroom and do dishes! Why not look
amazing all the while. It also says that
this powerhouse of a celebrity is just like us and perhaps we can be more like
her. I suppose this ad can also be
portrayed as sexist. The fact that the
ad is in black and white and has Madonna wearing a leopard print dress could be
retro. It could be revisiting an era
where “women belong in the kitchen” and should
look good for their man at all times.
The next ad
I analyzed is for Stolichnaya Flavored Russian Vodka. I couldn’t find the image online and finally
gave up looking!
This ad
portrays two women sitting at the bar with their cocktails...which I assume are
flavored vodka drinks. One woman is
blonde and one is brunette, which implies “different flavors”, as the vodka
maker is offering.
The target
audience for this particular ad, most likely are men (and possibly some women),
probably from their mid 20’s to late 30’s.
I would expect to see this advertisement in men’s magazines like Maxim
or Playboy. I think the ad is effective
in its promotion of perhaps an “alternative” lifestyle and how serving flavored
vodka could aid in the possibility of making it happen.
The women
in the ad have a look on their face as if they’ve got a little secret that
they’d like to share. The look also
presumes that the secret is something they want to show whoever they are looking at.
The implied lifestyle is that of an alternative sexual lifestyle. The ad appears to promise that if you are
interested in this type of lifestyle, that this vodka will help you to have it,
because variety is always good.
The text
below the picture; “To variety. If you
don’t experiment, how will you know what you like?”, says to me that variety is
the spice of life, in all aspects! I
think this text is directed to the reader and the picture serves as a visual
aid showing the reader what is possible.
I presume the reader to be male for the most part.